cancan — Buy something great. Made in Canada.
Canadian shoppersCanadian brands

CUSTOMER RESEARCH

Help us build a better way to shop Canadian.

Meet cancan, a new online shopping platform for products from Canadian-owned businesses that are made in Canada.

Our idea is simple: make it easier to discover and shop products from multiple Canadian brands through one streamlined checkout.

As we build, and we'd love to understand how you online shop for Canadian-made products today.

Takes about 3–4 minutes.

0 of 12 answered

QUESTION 1

How often do you shop online for physical products?

Several times a week
About once a week
A few times a month
About once a month
A few times a year
Rarely or never

QUESTION 2

What kinds of products do you currently buy online?

Select all that apply.

Food & drink
Coffee & tea
Home & décor
Kitchen
Beauty & self-care
Clothing & accessories
Gifts
Pet products
Outdoor products
Fitness & wellness
Gardening
Arts, stationery & creative products
Baby & kids
Everyday household essentials
Other

QUESTION 3

When shopping online, how important is it to you that a product is made in Canada?

Extremely important — I actively seek it out
Very important — I prefer it when I can find it
Somewhat important — it's one factor I consider
Not very important
Not important at all

QUESTION 4

In the past 12 months, have you deliberately looked for a Canadian-made product while shopping online?

Yes, many times
Yes, a few times
Yes, once or twice
No
I'm not sure

QUESTION 5

When you try to find Canadian-made products online, what makes it difficult?

Select all that apply.

I don't know which brands are actually Canadian-owned
It's hard to tell whether a product is actually made in Canada
Products are scattered across lots of different websites
It takes too much time to research
Canadian-made options are difficult to find in the category I want
Shipping costs from individual brands add up
I have to complete separate checkouts on different brand websites
Prices can be higher than alternatives
I'm hesitant to buy from brands I haven't heard of
Delivery times can be unclear or too long
Returns can be more complicated when buying directly from individual brands
I don't know where to start looking
I don't find it particularly difficult
Other

QUESTION 6

Where do you currently discover Canadian-made products to buy online?

Select all that apply.

Google / search engines
Amazon
Etsy
Instagram
TikTok
Pinterest
Online marketplaces
Individual brand websites
Retailer websites
Recommendations from friends / family
Canadian product directories or websites
Other

QUESTION 7

Have you ever decided NOT to buy from a Canadian brand online because the shipping cost, checkout process, delivery, or inconvenience wasn't worth it?

Yes
No
I'm not sure

QUESTION 8

Imagine you wanted to buy three products from three different Canadian brands online.

Instead of finding each brand separately, visiting three websites, creating three orders and completing three separate checkouts, you could discover all three products on cancan, add them to one cart, and complete one streamlined checkout.

How valuable would that be to you?

Extremely valuable
Very valuable
Somewhat valuable
Not very valuable
Not valuable at all

QUESTION 9

Which parts of an online marketplace for Canadian-owned, Canadian-made products would be most valuable to you?

Choose up to 3.

0 / 3 selected
Knowing the businesses are Canadian-owned
Knowing the products are actually made in Canada
Discovering Canadian brands I haven't heard of
Finding products from many Canadian brands in one place
One cart and streamlined checkout across multiple brands
Comparing products across Canadian brands
Filters that make products easier to find
Gift guides and curated recommendations
Learning the stories behind Canadian brands and products
Other

QUESTION 10

Imagine you found a product you liked on cancan from a Canadian brand you had never heard of before.

What would make you feel comfortable buying it online?

Select all that apply.

Clear confirmation that the business is Canadian-owned
Clear confirmation that the product is made in Canada
Information about how cancan verifies products
Product photos and a detailed description
Customer reviews
Clear shipping cost before checkout
Clear delivery estimate
Easy-to-understand return policy
Secure and familiar payment options
Information about the brand
One checkout for products from different Canadian brands
Other

QUESTION 11

Optional

Think about the last time you deliberately tried to buy something Canadian-made online.

What were you looking for, where did you look, and what happened?

If you haven't deliberately looked for a Canadian-made product online, feel free to skip this question.

QUESTION 12

If you could change one thing about shopping for Canadian-made products online today, what would it be?

Help us test cancan.

We're looking for a small group of people to try an early version of cancan.

The session will take about 20 minutes.

Would you be interested?

Yes
Maybe
No

EARLY-ACCESS UPDATES

Optional · Separate from research

Participating in this survey or research testing does not require marketing consent.

Yes, I'd also like to receive cancan early-access news and updates by email. I can unsubscribe at any time.
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